A recent finding highlighted the growing impact of artificial intelligence (AI) on the marketing industry, particularly in the retail sector.
A recent finding highlighted the growing impact of artificial intelligence on the marketing industry, particularly in the retail sector.According to the survey data presented by NoKyc.com, a significant 89 percent of retail marketers report that AI has enabled them to save considerable time when launching campaigns. This efficiency gain is a key factor driving the widespread adoption of AI in marketing.
The survey, conducted in early 2024 across marketers from Germany, Australia, the United Kingdom, and the United States, reveals that 71 percent of marketers are inclined to increase their investment in AI to boost customer engagement.Additionally, 70 percent of respondents acknowledged that AI has helped them derive new and unforeseen insights from their customer data, while 69 percent noted an improvement in customer loyalty due to AI-driven campaigns.
Helps Save Time In Campaigns Survey
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