AI is reshaping digital advertising, bringing with it both new obstacles and great opportunities. More than half of marketers in the region are concerned about how AI-driven ad fraud is harming ad quality, per DoubleVerify's 2024 APAC Report.
AI is reshaping digital advertising, bringing with it both new obstacles and great opportunities. More than half of marketers in the region are concerned about how AI-driven ad fraud is harming ad quality, per DoubleVerify's 2024 APAC Report . This increasing concern highlights the need for cutting-edge solutions to address these dangers and safeguard campaign integrity.
Despite the growing sophistication of fraud, advertisers using DoubleVerify benefit from a low post-bid fraud rate of just 1.1 percent. This success stems from pre-bid protection measures that filter fraudulent inventory before ads are served. Focusing on media quality helps protect investments and ensures better campaign results.Challenges in APAC's digital landscapeBeyond fraud, the report highlights another critical issue: capturing consumer attention.
Fraud Growing Concern For APAC Marketers Report
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