AS I prepare for my upcoming talk at the National Election Game Changer Summit, I reflect on the various shifts that have reshaped electoral campaigns worldwide in the past three years. These transformations offer valuable lessons for us as the Philippines gears up for the 2025 national and local elections.
The innovations and challenges that have emerged globally — from digital strategies and artificial intelligence to the ever-present threats of misinformation and cybersecurity — are poised to play an equally significant role in our local political landscape.One of the most profound changes in recent elections is the dominance of digital platforms and social media as primary campaign tools. Social media has long been a way to reach voters, but the past three years have taken this further.
The country will have similar challenges. It will be critical for both candidates and voters to be vigilant about the information they consume and share.Cybersecurity, too, is an essential consideration in modern campaigns. With the increasing reliance on digital platforms for outreach, the vulnerability of campaigns to cyberattacks has grown significantly. The 2020 US election is a prime example of how crucial cybersecurity measures have become in ensuring the integrity of election systems.
Data And Misinformation: Preparing For The 2025 Philippine Elections
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