Sportswear maker Adidas had asked the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes. The company reversed course 48 hours later.
Adidas in its initial complaint said BLM's 3-stripe design 'would likely cause confusion'A Reuters illustration shows the logs of Adidas and Black Lives Matter. Adidas has filed many lawsuits in order to protect its three-stripe trademark in recent years, but said Wednesday it will not proceed against the activist group.
Adidas had told the trademark office in a Monday filing that the Black Lives Matter Global Network Foundation's yellow-stripe design so closely resembles its own famous three-stripe mark that it is "likely to cause confusion." The sportswear firm has also ended its Ivy Park collaboration with Beyonce, according to media reports this week. Adidas's contract with the pop star is set to expire at the end of this year.Adidas said in the filing that it has been using its logo since 1952, and that the Black Lives Matter design could cause confusion, making shoppers think their goods were connected or came from the same source.
The group applied for a federal trademark in November 2020 covering a yellow three-stripe design to use on a variety of products including clothing, publications, bags, bracelets and mugs.
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