SM Cinema took the lead as Taylor Swift | The Eras Tour Film premieres its first Philippine screening and climbed at the top spot of the box office after millions of Filipino fans flood SM Cinemas with glittery outfits and friendship bracelets nationwide.
The anticipation was palpable as fans of all ages filled the theaters, eager to dive into the journey of Taylor's illustrious career.
Tote bags, tickets and lights sticks completed the Eras Tour Collectibles given at the block screening held last Oct. 13 at SM North EDSA and Megamall. Skaters, young and old, glided gracefully to the beat of Taylor's chart-topping hits and made the whole rink shimmered. The atmosphere was electric, with fans dressed in Taylor Swift-inspired outfits, from vintage country attire to sparkling pop star glam.Marking a history in the music industry, SM Cinema and SM Skating became a haven for Filo swifties, with SM merging two distinct worlds—cinema and skating—in a way that made Taylor Swift's music even more cherished.
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