Imagine stepping into a masculine space combining classic and modern elements, with lots of leather and wood in a somber palette of black and cinnamon, dedicated to grooming and pampering men.
Technology is seamlessly integrated with this old-school vibe, having classic barber chairs equipped with built-in USB ports and audio jacks, and mirrors that magically become on-demand personal video screens. More than a barbershop, this plush “manspace” is The John Barbers Groomers.
Iñaki and George noticed an upswing and growth in sales in the men’s grooming category 10 years ago due to the emergence of social media, which made men more conscious about how they look. Having been in the menswear business for more than two decades, the partners decided to enter into the barber business, which caters to the very same male market that they have been familiar with for years, and engaging in the business of looking good.
Of course, the stars of their business are the barbers and trained staff. “We have a total of 16 people on our team, eight of them are barbers, whereby 90 percent are considered as ‘founding barbers’ who have been with us from the time we started,” says Jojo. “They have earned their clients through loyalty and dedication with their craft. The rest of the team is composed of our skilled nail technicians, guest receptionists and in-house messengers.
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