7 ways the pandemic has changed how we shop for food | via nytimes
When the coronavirus hit, even the most enthusiastic cooks had to adjust to a new, more complicated relationship with their kitchens.
“This is a pivotal time in our history,” said Anna Nagurney, a professor in the Isenberg School of Management at the University of Massachusetts who studies supply chains. “Not all of what we’ve seen will stick, but a lot of it will.”1. Trips Are Fewer, Lists Are Better “My typical grocery shopping before the pandemic was very much ‘I am going to decide today what I feel like making for dinner tonight, and stop on the way home and get what I need,’ ” said Lizzie Bowman, 39, a marketing director at American Public Media who lives in Minneapolis.
The race for their dollars is on. In a challenge to Amazon Prime, Walmart last week announced a new $98-a-year subscription service that offers same-day delivery on 160,000 items. Instacart is more than doubling its workforce, and new services like Rosie are popping up. With recipes for two cookbooks to test and no desire to risk infection, they began to shop online in the spring. Neither dreamed that it would be 3 1/2 months until they stepped back into a supermarket.
In May, grocers sold 73% more oranges than during the same month in 2019. Even into July, sales remained 52% higher than a year before. “It became clear to me pretty early on which stores were being thoughtful and which were not,” said Bowman, the Minneapolis shopper, who spent almost 10 years working in the marketing department of General Mills. “I look at everything. I am a real nerd in the grocery store, so store optics matter a lot to me.”
Still, some physical changes are fading. Publix, the 1,250-store chain based in Florida, recently ended its enforcement of one-way traffic in aisles, after customers complained.After decades in which American supermarkets expanded to offer a dizzying selection of products and brands, they are pulling back on variety.
Dried beans may be another economic indicator. They were the unexpected darling in the early days of pandemic shopping, lifted by the embrace of heirloom varieties and recipe-sharing on Instagram. Normally, sales drop in the summer, but not this year.
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