It’s the unusual experiences that I remember most vividly—some satisfying, others embarrassing, but all somehow oddly humorous.
The message is in bold capital letters at the center of an empty, half-page newspaper space where a print ad should be.
Before I put up my own ad agency, I was immersed in every aspect of advertising—writing copy and doing my own rough layouts when the creatives were short-handed or were coming up dry. When I presented the whole print campaign, the client loved it. But I immediately said, “Sir, buying the first ‘screw’ somehow sounds funny. Can we change ‘screw’ to ‘nail’?”
The centerpiece of this finale was a giant billboard at the corner of SLEX and Buendia Avenue, featuring a man sitting on a hanging platform, “painting” the half-finished billboard. The idea was for the scene to be shot live, and at the crucial moment, match-dissolve to a life-size sculpture, one of the featured monuments at the renovated memorial park.
Decades ago, Sylcon was a leading brand in beds. An ad my account team created for the brand featured an attractive woman in a negligee lying on the bed, with the headline, “Tonight you will submit to sleep on a Sylcon bed.”
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