The enthusiasm of young Koreans is fuelling a sharp rebound in demand for Japanese consumer products. Read more at straitstimes.com.
SEOUL - Ms Jeong Se-ah feels happy to see Tanaka, a Japanese bar host character from the early 2000s created by a South Korean comedian, because he revives her teenage memories of watching animations from the neighbouring nation.
The character’s easy talk about Japan and its culture built on that allure, she added. “There was a social environment that sort of encourages boycotting Japanese culture, but people seem to be accepting it naturally,” Ms Jeong said. Today’s fervour for Tanaka, with nearly 800,000 Youtube followers, after gigs with famed K-pop stars, such as Taeyang of Bigbang, and a national tour that saw concerts sell out in minutes, is very different from the response to his 2018 debut.
Last month’s launch of a canned beer by beverage giant Asahi Group Holdings that is said to better replicate the experience of drinking the draft variety had many enthusiasts camping outside Costco stores in Seoul, ready to sprint to the doors when they opened. Some Korean victims of Japanese military brothels and forced labour during its colonial rule from 1910 to 1945 demand an apology and compensation from Tokyo.But officials say changing attitudes emboldened President Yoon Suk-yeol to risk political backlash with a March offer of compensation for such victims with funds from Korean corporates, rather than Japanese firms, as Seoul’s courts had ordered.
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