X Announces Lower Ad Revenue Sharing Threshold

Last month, before Elon Musk changed the name of Twitter to X, the platform begun its first round of the

The verified handles-only thing aside, it is an odd thing to claim as 5 million impressions within three months was exactly the prerequisite which was announced last month. Going through the Internet Archive, we find that this threshold was quietly raised to the aforementioned 15 million on 22 July, just a week after the scheme was made public.

Another seemingly reduced bar to hit is the minimum payout. The platform claims that it was previously US$50 , and it has now been lowered to US$10 . Which means if you make the minimum payout, your premium subscription to X may just pay for itself,On one hand, genuine users of the platform may actually use X Premium as another source of income. But on the flip side, be ready to more accounts posting ragebait to increase engagement on their posts following this promise of easier payouts.

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