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Ana Alvez, Director of Communication at World Youth Day 2023, found the involvement of people from all over the world to be the “most amazing thing about this job,” or, as she likes to call it, “a grace.”Together with her team, she is responsible for all the WYD social media accounts, including Facebook, Instagram, YouTube, Twitter, and also TikTok.
The Head of Communication also mentioned the WYD website, the design team, “responsible for every image that you see here in Lisbon, and the WYD TV, “a channel broadcasting all the main events, also from the pilgrims’ perspective.”The effort is relevant considering that “all of this has to be communicated to the whole world.”
Communication is about more than just informing people about an event. “We want to communicate what we call the theological fundamental,” a concept developed by the Dicastery for Laity, Family and Life, based on “evangelization.” WYD's message, according to Alvez, should also include a sense of inclusiveness, even in terms of coverage from non-Catholic media.“WYD is for everybody,” the Head of Communication affirmed. “For people outside the Church somehow it was difficult to understand why this is for everybody.” However, the messages conveyed and their relevance is “common worldwide. Whether in Portugal or all over the world.
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