Fifa’s choice of Qatar as host of the 2022 men’s football World Cup has been controversial since day one. Questions continue to be raised about the nation’s attitude to human rights, and its treatment of migrant workers.
– similar to sportswashing but with a particular focus on the environment – after it announced a new sponsorship deal with Shell.
This is because fans who enjoy a strong connection with a team will usually choose to avoid criticizing the team they support. It is a way of protecting the strong sense of identification that comes from being a loyal member of a fan base. These findings suggest that even though attempts to clean up a nation’s or organization’s image through sport might be increasing , to many fans they may be of little importance.
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