Members who pay $29 a month for Toast get access to a community of women in tech, online workshops, in-person events, job hunt and interview resources
Toast also aims to unite employers who pay, promote and treat women fairly with prospective hires.
Women had a 6.29 per cent chance of working in tech in 2001, but by 2016, that had fallen to 4.91 per cent, December research from the Brookfield Institute for Innovation + Entrepreneurship at Toronto Metropolitan University showed. McNeelands and Hicke want women to be just as likely as men to work in tech and to earn the same wages. They feel the imposter syndrome — the belief that one’s success is the product of luck rather than skill or experience — and the way positions are marketed are contributing to the current inequities.
“We had a woman approach us who was like ‘I want this junior product manager job’ and we were like ‘you’re a senior product manager. You’re selling yourself short. We need to put you in a different role.’” she said. Toast will vet employers and then match them with potential hires, but wants to bring anonymity to the process.
“People that come with foreign experience, employers are ruling them out right off the bat, but these people have a crazy amount of experience that’s so applicable,” McNeelands said.
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