Women's sports is a growing phenomenon worldwide, and Canada is finally joining the action as six teams have applied to join a new national women's soccer league in the country.
this year with three of the six teams from Canadian cities, another six Canadian women’s teams have applied to join a new national Division 1, it will be the first domestic professional women’s soccer league Canada has ever seen and is a “big deal,”
“The timing couldn’t be better with the growth of viewership and popularity of women’s sports in general,” Kim Brassor, the founder and executive director of Oakville, Ont.-based Future Girls Soccer, told Global News.“If the right business partners come along and players come along, I think it’s going to be a terrific venture for Canada Soccer.”Brassor helps coach girls ages eight to 12 in soccer, and said having a professional league in Canada will be a huge inspiration for players.
Nielsen reported in July 2023 that interest in women’s sports is growing at a “meteoric pace,” with the final game of the NCAA Women’s Division between Iowa and LSUSandmeyer-Graves said Canada is actually behind in terms of women’s sports offerings compared to other places such as the U.S. and Europe, and says there is a massive opportunity for investment and partnerships.
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