Fruit Ninja would become one of the most recognisable games of its era, downloaded more than 1 billion times and leaving an indelible mark on mobile gaming.
abc.net.au/news/qld-fruit-ninja-iphone-game-created-in-brisbane-luke-muscat/102393110When Luke Muscat pitched an idea for an iPhone game inspired by late-night knife ads he didn't think it would become a global phenom.Fruit Ninja would become one of the most recognisable games of its era, a perfectly mindless pastime for bus stops, ad breaks and, sadly for a certain generation, classrooms.
Based out of a small space on Brisbane's inner-north, Halfbrick had been focused on making games for larger studios overseas.They needed something of their own to top up the coffers, so every second Friday they would pitch ideas to each other hoping to strike gold. "One of the things they do is they throw a pineapple in the air and cut it mid-air. And I was like, 'Oh s***, this could work as a game'," Luke said."It seemed too simple, especially as a studio that had traditionally made complex, hard games. It seemed like a kid's toy."While most of the team was off helping put together a game for another studio, Luke and fellow designer Joe Gatling turned their attention to making an iPhone game.
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