Russia’s Mirra Andreeva has the markings of a generational star with her skill on the tennis court, but it’s her presence that makes her stand out
Forget about ‘winning’ social media. Forget about demonstrations of pure power.Find someone likeable with a ready-made global platform who is Russian, but not too Russian. Two types of people leap to mind – artists and athletes.
The stage matters. It’s great if you have the world’s best new pole vaulter or mime artist, but who’s going to see them, and so who’s going to care? A week ago, no one in Wimbledon knew her. On Monday, she was the crowd’s clear favourite in her fourth-round match against American veteran Madison Keys.
Andreeva lost the match, but she won the post-match pressers. Twice as many journalists showed up for hers as the one preceding it for Keys.
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