Scottish craft brewery BrewDog ordered fifty golden beer cans and placed them inside cases to be shipped around the country. However, when the winners got their hands on the cans, they realised they were not solid gold, only gold-plated. 9News
BrewDog ordered fifty golden beer cans and placed them inside cases to be shipped around the country. When the winners got their hands on the cans, they realised they were not solid gold, only gold-plated.Watt has since owned up to the expensive blunder, and admitted "I got so carried away in the excitement of the project that I made some costly mistakes."
"I got in touch with all 50 winners and let them know that if they were unhappy with their prize I would personally offer them the full cash amount as an alternative," Watt said. Promotional images of the golden beer cans produced by BrewDog shared by its CEO James Watt in a LinkedIn post.It's not the first viral-marketing stunt from the craft beer company.
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