Amazon Prime Day, the e-commerce platform's (AMZN) annual discounted retail day, begins today and lasts until tomorrow, Wednesday, July 17. Emarketer...
Emarketer principal analyst for retail and e-commerce Sky Canaves joins Wealth! to give insight into what both Amazon investors and frequent shoppers can expect from Prime Day this year andCanaves claims that Amazon will stick to what it has done before:"Offering those compelling deals and benefits for Prime members to highlight the value of Prime membership and drive more signups. And that continues to work.
And that's really centered around offering those compelling deals and benefits for prime members to highlight the value of prime membership and drive more sign ups and that continues to work.We forecast that Amazon will add more than 5 million prime users this year for a total of more than 100 and 81 million.So to experience continued membership growth on top of those existing levels is really striking.
This year, we've seen a lot of interest in essential goods categories especially last, starting last year with prime day and this year with their break spring sale.
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