It’s taken Kamala Harris and her running mate just three weeks to achieve the clear messaging that has eluded the Albanese government for three years.
has a politician instantly become such a beloved figure as Kamala Harris’ running mate, Tim Walz. Here in Australia, he also had the familiarity of a lookalike. “He looks like all of Australia’s last five prime ministers morphed into one,” someone joked on X.
Rather than portraying Trump as an existential threat to democracy, which had been Joe Biden’s line of attack, he consciously decided to use more homespun and less abstract language. “That kind of stuff is overwhelming for people,” he told Ezra Klein of. “Weird” was a way of showing, as he put it, “the emperor’s wearing no clothes”. Suddenly, it became the Democratic watchword.It is not just Walz. The central reason Kamala Harris has confounded her many critics is the clarity of her messaging.
As we approach the next federal election, will this find an echo in Australia? After all, in the space of three weeks the Democrats have come up with the kind of clear messaging that the Albanese government has struggled to articulate in near on three years. Will Peter Dutton be tagged with a single buzzword? “Nasty” maybe, rather than “weird”.
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