An outlandish horror flick about a dancing killer doll has been a huge hit since it's release last week. See why below 👇
The first big movie of 2023 is not a Marvel blockbuster, or an Oscars frontrunner, or some hastily revived franchise from your childhood. Instead, it’s a surreal, outlandish andM3GAN: the murderous robot Blair Waldorf we deserve., which hits Australian cinemas this Thursday, has been a surprise hit since it was released internationally last week.
This success is also notable as early January can be a bit of a dead zone for new releases. According to US publicationis “the first movie to open to more than $30 million [domestically] in the first week of the new year in over a decade”.Pre-dated by the likes of Chucky and Annabelle, the titular M3GAN isn’t the first killer doll we’ve seen on screen. But, by all accounts, she’s a welcome newcomer to the genre.
Unlike the usual supernaturally possessed playmates, M3GAN is a humanoid robot – a “Model 3 Generative Android” – who becomes self-aware and intent on protecting her young owner at all costs. And, as the first trailer showed in October, she’s also kind of absurd. She performs TikTok-style dance routines when approaching her prey and at one point hunts down a young boy while galloping through a forest on all fours like a dog.The film has great horror credentials – it’s written by Akela Cooper and produced by Jason Blum and Australian James Wan – but it’s this surreal comedy that built most of the hype for the film.Oh, that dance is everywhere! It kind of seems like it was made to go viral.
The marketing for the film has certainly not been subtle. Early screenings and promotional events for the film have featured troupes of dead-eyed young women performing the routine, and the hashtagBut that doesn’t mean the hype is wholly cynical or manufactured. The film seems very much aware of how silly it can be, and these deliberately memeable moments are genuinely resonating with younger audiences who appreciate absurd and campy content.
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