The resale market of rare trainers has exploded with the use of computer bots, the BBC finds.
Limited edition trainers can be resold for thousands on online secondary sale sites
Buying the latest pair of"hype" trainers can also be lucrative. The right design can be sold for huge mark-ups on secondary sale sites. That's because getting hold of them is often no easy task.A few years ago, thousands of people used to descend upon a high street shop on big release days, often resulting in scuffles and trouble.
The 31-year-old from Manchester - who does not want to be named for fear of being blacklisted - said he had signed up for updates about the trainer's release. He's not alone. The Travis Scott Air Jordan 1 Hi OG trainers was dubbed the"trainer of the season" by some. Fans could buy a pair in the shops for around £140.
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