“They’re 23 and spending $1000 on something they found on the side of the road because they think it’s better than going to IKEA.” Millennials and Gen Z are driving soaring demand for secondhand and restored mid-century furniture. | marywardy
Millennials and Gen Z are driving soaring demand for secondhand and restored mid-century furniture, with brands beloved by their grandparents’ generation such as Parker, Chiswell and Wrightbuilt attracting shoppers.
“Our quintessential kind of client, they live in Marrickville [in Sydney’s inner west], they’ve got a bit of disposable income but not too much, they’re under 30,” she said.She runs her business Retro Bay out of her home in Mortdale, in the city’s southern suburbs, with her husband, Joel. They sell the salvaged and restored pieces on Facebook Marketplace, where there was a 13 per cent increase in home furniture listings in Australia between 2020 and 2021.
“I’ve done a lot of road trips to pick pieces up, met a lot of families who are selling off after their parents pass away,” the 36-year-old, who finds most of her pieces on Marketplace, said.Her space is inspired by her grandparents, who immigrated to Australia from The Netherlands, filling their home with European mid-century designs. Her mother shared their enthusiasm.
People wanting to snap up pieces online, particularly those with a recognised brand, need to move quickly, with listings at a reasonable price rarely online for more than a couple of days. “Our market was always people under the age of 50 who have the money to do this sort of thing, but now we are getting more younger people coming in” he said.
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