I am the Founder and CEO of Atom.com, world’s leading brand-naming platform that uniquely combines AI, crowdsourcing, and agency-level expertise to help companies come up with memorable brand names. Initially launched as a bootstrapped startup, we've grown to curate the world's largest collection of brandable domain names in our Marketplace.
and while funding provides a major milestone for founders, it doesn’t protect you from this statistic: one-third of startups that
By achieving funding before we had a finished product, we put the cart before the horse. In our case, we used the funds to scale too quickly and we lacked a clear path to profitability.While we’d achieved solid funding and achieved rapid scale, we failed to take the lay of the land properly – some of our larger competitors with hundreds of millions in funding, could offer steeper discounts to gain market share. Ultimately, the startup did not survive.from Hilco Digital Assets.
Delaying funding, on the other hand, allows growth to be organic and market-led. Inefficiencies are highlighted immediately and must be fixed. This creates a sustainable model of growth and encourages the perspective that funding is a strategic and timely step, not a champagne-popping end goal.If you build it, they will come. No, not the VCs — the customers, without which your startup cannot succeed.
Venture Capital Investment Bootstrapping Entrepreneurship
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