“My father, 85 years old, is always laughing because he says, ‘In 1954, my pickup truck was $3,000. I could sell a steer for $2,000.’ Well, I still sell a steer for $2,000 and my pickup is $120,000.'
The cost of everything seems to be going up for Cherie Copithorne-Barnes — except the resale price of her cows.
“My father, 85 years old, is always laughing because he says, ‘In 1954, my pickup truck was $3,000. I could sell a steer for $2,000.’ Well, I still sell a steer for $2,000 and my pickup is $120,000,” she toldCopithorne-Barnes is a price taker, not a price maker. “And not by choice,” she emphasizes. Though this is the case with all producers; processing plants are in small supply, so marketing power is not exactly working in her favour.
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