Apple is expected to unveil its big generative AI push with new capabilities for the iPhone. But don’t expect generative AI itself to spur a new iPhone sales...
, which kicks off on June 10 at the company’s headquarters in Cupertino, Calif. This year the company is expected to unveil its big generative AI push with new capabilities for the iPhone.
But that doesn’t mean generative AI won’t power iPhone sales in the coming years. That’s because as phones age and become unable to run generative AI experiences, users will inevitably have to upgrade.“The typical consumer is not going to care ,” explained Deepwater Asset Management managing partner Gene Munster. “They want to know screen size, No. 1. Second is camera, third is battery.”
More importantly, we’ll have to wait to see how iPhone developers end up using generative AI technologies to improve their own third-party apps. Think about it. You likely spend most of your time on your iPhone using third-party apps like WhatsApp, TikTok, or Gmail. The same will be true with generative AI-powered apps, but it’ll take time for developers to get them up and running.
As for the sales boost, that’s more likely to come further down the line as Apple fine-tunes its generative AI features and developers fire off more generative AI-powered apps that tax older iPhones. As for the supercycle, it’ll just have to wait. The layoffs will impact teams including Azure for Operators and Mission Engineering, according to the report. The Azure for Operators layoffs involve as many as 1,500 job cuts, it added, citing people familiar with the situation. The cuts come after the company shed 1,900 jobs at Activision Blizzard and Xbox in January this year.Some Chinese AI chip companies are now designing less powerful processors to retain access to Taiwan Semiconductor Manufacturing Co production in the face of U.S.
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