Google has turned its considerable tech chops to the fashion shopping experience by debuting a new virtual apparel try-on feature for humans developed with artificial intelligence—announced Wednesday and available through Google search.
sites, with a range of models showcasing how an outfit looks on people of different sizes. The main difference with Google’s product viewer is the way those visual assets are created and, it turns out, that’s an important distinction.
“So they build a model, the data has to be honed, and we measure the quality of the outputs across body types, across the fabric, across poses. And all of that has to be thoroughly vetted,” said Rincon. “These are really hard geometry computer vision problems that they’re solving.” There are no plans to go into children’s, at least not yet, and in its current form, the AI product viewer can’t automatically account for different types of fabric.
The virtual try-on debuts as a feature of Google’s Merchant Center, so it can apply to any of the product or online catalog images associated with those accounts.
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