Canadian consumers will now see whether the companies involved in the deal live up to all the promises they have made
Now Canadians will see whether the companies keep all the promises they made to get here, including pledges around improved services and cheaper prices.
In its December ruling, the competition tribunal said the deal could actually boost competition in Western Canada, arguing Videotron’s takeover of Freedom “will likely ensure that competition and innovation remain robust” in Alberta and B.C., and that Rogers’ own position in those two provinces will be strengthened by owning Shaw’s assets, making Rogers a stronger rival to Telus and Bell.
Ultimately, the deal helps cement Freedom’s future as a national wireless competitor, which was not certain to be the case if Shaw continued to own it, say industry watchers.
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