Well-funded Conservatives paid $8.5M on advertising in 2023

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Well-funded Conservatives paid $8.5M on advertising in 2023
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The well-funded Conservative Party of Canada spent more than $8.5 million on advertising last year, substantially exceeding what its political rivals dropped to get their message out.

Conservative Leader Pierre Poilievre points to a campaign sign during a news conference in Vancouver on October 13, 2023. THE CANADIAN PRESS/Ethan Cairns

Since last summer, the Conservatives have held a strong lead over the Liberals in national opinion polls. Despite that, it's not likely the Liberal party will match what Tories are spending on ads anytime soon. Broken down, the Tories spent about $5.8 million on television ads, $668,212 on radio ads and over $2 million on "other" ads.

The NDP did not report any cash holdings for 2023 as it was still paying off a loan from the 2021 election campaign, but the party said earlier this year it is now in the black.

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