With 24/7 tutors and lots of hand-holding, high-end consultants are taking the admissions race in the US to the next level.
Sooner or later, every parent asks Christopher Rim the same question: What will it take to get my kid into Harvard or Yale? His answer: $US750,000 .
How crazy has this got? Rim says a parent at New York’s Trinity School – a $US64,000-a-year Ivy League-feeder – once offered him $US1.5 million if he would agree not to work with any of his child’s classmates . Before the pandemic, Rim worked out of offices in midtown Manhattan, not far from the Plaza Hotel. Today, he likes to court parent-clients at the Aman Club . If that won’t do, Rim will discreetly drop by a client’s home for a modest $US10,000 deposit.
AtomicMind assigns every student-client a head adviser for “executive-function coaching”. Together, they stay on top of applications, while some 150 tutors – ranging from debate coaches to research specialists – help burnish academic and extracurricular records. The going rate is $US500 an hour, but it jumps to $US3000 if you want to work directly with Strogov. Demanding clients could spend as much as $US85,000 a month.
What does all of this buy? A lot of hand-holding and practically 24/7 access. At AtomicMind, some students take up to seven hours of tutoring a day to strengthen their academic profile. Counsellors help students write speeches for student government races and craft proposals to create new clubs. One time Strogov says she even bought a student a suit when he showed up in sweatpants for a college interview.
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