PARIS : Dragging the Davis Cup out of financial doldrums after the termination of its $3 billion agreement with Kosmos Tennis will be among Dietloff von Arnim's top priorities if he is elected International Tennis Federation (ITF) president, the German told Reuters.Von Arnim will challenge incumbent presi
PARIS : Dragging the Davis Cup out of financial doldrums after the termination of its $3 billion agreement with Kosmos Tennis will be among Dietloff von Arnim's top priorities if he is elected International Tennis Federation president, the German told Reuters.
The 63-year-old Von Arnim, the chief of the German Tennis Federation, could face an uphill task if he is elected after the ITF ended a 25-year, $3 billion agreement with former Barcelona soccer player Gerard Pique's Kosmos Tennis in January. "Where can we find new revenue streams inside the ITF? We have the Davis Cup where we have an economically ... unhappy situation at the moment," Von Arnim, who announced his candidacy last week, told Reuters at the French Open."So when we talk about innovation, it means investment as well. And then we have to think about digitalisation. This is one of the revenue streams which at the moment is too small.
That format was replaced in 2019 with one home-and-away round of ties that was followed by 18-teams competing in one city for a week-long climax to the season.
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