KIGALI, March 16 — Visit Saudi will not be a sponsor at the women’s World Cup in Australia and New Zealand later this year, but Fifa president Gianni Infantino has not ruled...
KIGALI, March 16 — Visit Saudi will not be a sponsor at the women’s World Cup in Australia and New Zealand later this year, but Fifa president Gianni Infantino has not ruled out future commercial opportunities for gulf nation in women’s football.
The greatest ire came from Football Australia, who said there was an “overwhelming consensus that this partnership does not align with our collective vision for the tournament and falls short of our expectations”. “There were discussions with Visit Saudi, but in the end these did not lead to a contract. So it was a storm in a tea cup,” Infantino said at Fifa’s Congress in Kigali today.
Infantino added that critics of the potential sponsorship ignored the commercial arrangements that already exist between companies in Saudi Arabia and Australia.
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