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To understand how Vancouver – Canada’s third-largest city, has long stood in the tennis shadow of Toronto and Montreal – won the right to host the 2023 Laver Cup, start with the big picture. From 2,500 feet.
“The appeal of Vancouver is that it’s a modern city, a business centre, and plus, they had the infrastructure and experience to host a major sporting event,” he said. The last time Vancouver was a stop on the men’s international circuit was in 1973, and the tournament was sponsored by a cigarette company. Rod Laver himself won the Vancouver tournament in 1970, its first year.
Jonathan Wornell, executive director of British Columbia’s regional federation, Tennis BC, sees the Laver Cup jump-starting generational change. “I think it will cause that next surge in the sport,” he said. “The demand for ball kids was insane,” said Sierra Roberts, the manager of the Laver Cup ball crew. “There’s just so much buzz.
As an event manager for the 2010 Winter Games, Collens specialized in hospitality. In 2019, she had designers make an app for Zacks’ scouting team that held a digital itinerary, with the Laver Cup logo on each site on a map. A mixologist made specialty cocktails named for city highlights.
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