As Pic-A-Flic Video in Victoria turns 40 this year, its owner reflects on the decline of stores like his across Canada, and the hope that new filmgoers will keep coming
DVD and Blu-ray cases line the shelves at Pic-A-Flic Video in Victoria, which boasts of more than 25,000 titles for rent.“It’s the year 2000, it’s Friday, you head to Blockbuster and rent 1-2 movies to watch for the weekend. Life is good.” If you have spent any time on social media over the past few years, you will have seen some version of this.
Squeezed between a gluten-free bakery and a dark, cozy bar sits the third iteration of Pic-A-Flic Video. After opening 40 years ago in 1983 in Cook Street Village in Victoria, Pic-A-Flic moved to its most recent location on the boundary of Victoria and Oak Bay four years ago. Pic-A-Flic rents out just about any type of film you can imagine: horror, anime, international, action, British TV, rom-com, you name it. About 25,000 DVDs and Blu-rays line the store walls and aisles.
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