Using a cellphone while browsing in-store may be linked to an increase in unplanned purchases, a new study has found.
Tashalee Rodriguez, of Boston, uses a smart phone app while shopping at Macy's in downtown Boston, Friday, Nov. 23, 2012. Published Monday, May 6, 2019 6:44AM EDTa new studyShoppers who used mobile phones in stores, for purposes unrelated to shopping including phone calls, texting, social media, checking emails and listening to music, were more likely to make impromptu purchases and forget items they had planned to buy, according to a study published in theDr.
The study was conducted using 231 participants, each of whom completed a simulated shopping task. While participants were shown a first-person perspective video of someone grocery shopping, some refrained from using their phone or used it for an unrelated task, either constantly or intermittently. The researchers found that consumers who are "highly dependent" on mobile phones, "characterized by excessive use of and reliance on the device," were the most at risk of straying from a shopping list.
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