Unrest at McDonald's as franchisees decry fast-food chain's 'destructive path'

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Unrest at McDonald's as franchisees decry fast-food chain's 'destructive path'
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McDonald’s is facing rising unrest among some U.S. franchisees, a potential stumbling block as the chain plots aggressive expansion. Read on

McDonald’s plans to open 1,900 new locations

But as it eyes the expansion, management is having trouble winning over franchisees, who operate 95 per cent of U.S. locations which generate about 70 per cent of revenue in the country. Certain franchisees are concerned by the unrelenting climb in wages and costs for ingredients and packaging which is eroding profit for operators. The National Owners Association estimates that McDonald’s locations, on average, will generate less cash for a second straight year in 2023.

In a March 1 letter accepting the company’s invitation to the meeting, seen by Bloomberg News, Stingley praises the leadership of McDonald’s chief executive Chris Kempczinski and cites pride in the chain’s growing market share. It’s unusual, but not unheard of, for franchisees to go before the board of their parent company, said Bill Ide, an attorney and company counsel at Akerman LLP who served on the board of Popeyes’s former parent company.Article content

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