Unlikely saviour: Elon Musk’s antics give Mark Zuckerberg PR makeover

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Unlikely saviour: Elon Musk’s antics give Mark Zuckerberg PR makeover
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Meta’s new app has provoked the Tesla titan to sue Zuckerberg as well as unfurl a spate of potty-mouthed trolling on Twitter.

Always bubbling just beneath the surface, the on-again, off-again rivalry between Musk and Facebook creator Zuckerberg has boiled over with the launch of Twitter-clone Threads.

Any blow-by-blow account requires wading into the often arcane back-and-forth that takes place on social media. Two weeks ago, before the release of Threads, he offered, maybe as a joke, to meet Musk for a bare-knuckled cage fight. Fading are the memories of the Cambridge Analytica scandal and Zuckerberg being hauled in front of US lawmakers to defend his company’s actions during the 2016 US election.

Threads, which shows no ads yet, is no different, with users asked to give Meta permission to track them closely across the Internet.

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