UFC Leads Endeavor-Owned Sports Properties to 20 Percent Revenue Increase in 2022
Endeavor held an earnings report call on Tuesday, where it revealed that its owned sports properties — led by the UFC — generated 1.3 billion in revenue in 2022, which is $224.1 million more than 2021. According to aposted by Endeavor, “growth for the year was driven by increased media rights fees at UFC, as well as greater sponsorship, licensing, commercial PPV and event related revenue from more UFC events with live audiences.
“It also continues to be an industry leader in digital engagement. UFC’s social media accounts now have over 220 million followers combined. TikTok followers alone grew 55 percent year over year.”“UFC also had its highest sponsorship sales in the company’s history,” Lublin said. “We added several new sponsors to our roster like V-Chain, New Amsterdam Vodka, and Project Rock.
According to Lublin, the UFC set 11 arena records for highest grossing events, which included the two-highest grossing UFC Fight Night events in promotion history — both at the O2 Arena in London. While the UFC has held a majority of its Fight Night cards at the UFC Apex in Las Vegas since the onset of the pandemic, Lublin expects the organization to hit the road more in the coming year.
“At UFC, we anticipate the same total number of events but with more U.S. events outside of our APEX arena, more international events and overall more marquee events, all which carry a higher cost structure,” Lublin said. “This in turn impacts margins.”
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