Uber Technologies is introducing a shuttle service in the U.S. and widening a delivery tie-up with membership-only retailer Costco as part of a series of initiatives unveiled on Wednesday to attract price-conscious consumers amid competition from rival Lyft.
FILE PHOTO: Uber signage is posted at Los Angeles International Airport in Los Angeles, California, U.S. July 10, 2022. REUTERS/David Swanson/File Photo
The San Francisco, California-based company said it will allow Uber Shuttle users to reserve seats in advance on buses operating in high-traffic areas like airports, concerts, and sports events. On the food delivery front, it said it will offer Costco members in the U.S. ordering through Uber Eats additional discounts on their orders and a standing offer for 20 per cent off on the annual Uber One plan.
In recent months, Lyft has intensified competition with Uber, eliminating surge pricing amid a resurgence in ride-share demand driven by employees returning to offices and holiday travel.
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