Forecast predicts people will leave platform over technical problems and spread of hate speech
“Twitter’s skeleton staff, working around the clock, won’t be able to counteract the platform’s infrastructure and content moderation problems.”
Its report anticipates that Twitter will lose more users in the US, its biggest market, than any other country, with numbers declining 8.2 million over the next two years. By the end of 2024, US user numbers are forecast to fall to 50.5 million, the lowest level since 2014, as the Twitter becomes “more unstable, and less pleasant”.
In the UK, Twitter will lose about 1.6 million users over the next two years, to a base of 12.6 million, Insider Intelligence said. It predicts that while disillusioned users leaving the platform will occur across all age demographics, the biggest concentration of departers will come from the under-25 and over-45 age groups, which “aren’t as loyal and are less willing to tolerate a degrading experience”.
Insider Intelligence has also slashed its forecast for ad revenue growth for Twitter from 22% in 2023 and 16% in 2024 to “essentially flat”, asover growing brand safety concerns on the platform.Sign up toGet set for the working day – we'll point you to the all the business news and analysis you need every morningNewsletters may contain info about charities, online ads, and content funded by outside parties.
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