Bryan Baeumler also in Corus fall/winter plans to focus on unscripted Canadian content
A Pamela Anderson cooking show and a new docuseries from Bryan and Sarah Baeumler are among the homegrown highlights of Corus Entertainment’s TV plans, with the broadcaster’s content boss touting a focus on unscripted “Canadian content that can compete with the rest of the world and isn’t hamstrung by regulations.”
Troy Reeb, executive vice president of networks and content, said the media giant is leaning into lifestyles and reality fare after the CRTC eased rules around its obligations to produce homegrown scripted drama and comedy. The CRTC said last month it had granted Corus’s request to reduce the amount it spends on so-called “programs of national interest” to five per cent of its revenue, down from 8.5 per cent.
Greg McLelland, Corus’ executive vice president and chief revenue officer, said unscripted series are a “huge” part of the broadcaster’s strategy from a “pure revenue standpoint” in part because it’s easier to work sponsorships into those shows. Global’s homegrown scripted fare includes the B.C.-shot crime drama “Murder in a Small Town” with Vancouver’s Rossif Sutherland and Kristin Kreuk, set for fall, and the mid-season return of the Victor Garber legal drama “Family Law.”
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