Wildlife departments in Washington and Oklahoma have led the way as government officials find a new voice
wrapped in memes, with more than 126,000 followers – about twice as many as the state’s governor, Kevin Stitt, can claim. A scroll through the department’s Twitter feed highlights wildlife facts and pop culture participation . There’s also banter with other state nature agencies; departments in Georgia, Oregon, Iowa and elsewhere have Twitter feeds in the same mold.
Brands from Wendy’s to Old Spice have long wielded memes and jokes to win eyeballs on social media, but state and local governments haven’t exactly been known for virality. What has changed? And are funny people instinctively drawn to careers at state wildlife departments?— Washington State Dept. of Natural Resources Social media managers in the Washington and Oklahoma agencies have other theories.
In Oklahoma, that freedom expanded last year after a January tweet about a mountain lion went viral. The post showed a mountain lion rolling in the snow, with a little guidance for humans: “YOU are cold. They have fur. Do not let inside.”has earned more than 14,000 retweets and 123,000 likes. “That gave us the green light from the higher-ups that like, hey, you know, this, this works better. Because, you know, 40m impressions is better than like 200 impressions that we had,” Southerland said.
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