The comments from new CEO Koji Sato come as Toyota has pushed back against critics that have said it has been too slow to embrace battery-powered electric vehicles
will ramp up its battery-electric offerings by focusing on its Lexus luxury brand, its incoming chief executive said on Monday, but the company will not deviate from a long held strategy of exploring other technologies.
Toyota, which popularized the hybrid technology of the Prius, has said that hybrids make better sense for many drivers, especially in markets where the infrastructure is not ready to support batteries. It has also championed hydrogen-powered cars as the future.He was quick to point out, however, that this was not a big change in strategy and that Toyota would continue to focus on pursuing a number of different technologies in its drive towards carbon-neutral vehicles.
“To the point that we have been slow at battery EV projects, I think around half of it is a communication issue,” he said. He said there would be further communication in April about the strategy once his team assumed their roles.
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