A dedicated online system for marketing new weaving designs of displaced artisans and a digital system keeping guests safe are the key features of a promotional plan to show Baguio as a haven during the coronavirus pandemic.
But the private sector-led Baguio Tourism Council said it would start online promotions from July to September to get back trust in the city’s safety while setting up a digital infrastructure. The move would allow the city to keep track of visitors when they are finally allowed entry, according to the BTC.
“With domestic tourists as its main source of tourist gross receipts, Baguio would be 540,000 guests based on the check-in data of 299 hotels from February to May last year,” the TPB said. It said tourist arrivals dipped by almost 80 percent in February when the Panagbenga Flower Festival was canceled and practically no visitors were allowed between April and May. “This may mean a minimum of P1.47 billion loss in potential gross tourist receipts during this season,” said the BTC.Last month, the BTC commissioned a theme song, “Maghihilom at Babangon Muli ,” for an initial campaign called “Angat Baguio ” to encourage community recovery and resilience. With the help of artists and agencies like the Department of Tourism, the BTC is also producing a “24-minute documentary film on how the pandemic affected tourism in the region.”For the city’s artisan community, the BTC said it would build “a safe and convenient digital platform that would become the norm and standard in contactless, safe and convenient promotions and business transactions.” It said virtual tourism would also be at play, allowing consumers to have sustained access to Baguio arts and crafts. In line with this project, the city tourism sector will encourage fashion designers, jewelry manufacturers, weavers, and craftsmen to generate new designs and products that will be marketed through the digital platform.For more information on COVID-19, call the DOH Hotline: 86517800 local 1149/1150. The Inquirer Foundation supports our healthcare frontliners and is still accepting cash donations to be deposited at Banco de Oro current account #007960018860 or donate through PayMaya using this
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