A dedicated online system for marketing new weaving designs of displaced artisans and a digital system keeping guests safe are the key features of a promotional plan to show Baguio as a haven during the coronavirus pandemic.
But the private sector-led Baguio Tourism Council said it would start online promotions from July to September to get back trust in the city’s safety while setting up a digital infrastructure.
It said tourist arrivals dipped by almost 80 percent in February when the Panagbenga Flower Festival was canceled and practically no visitors were allowed between April and May. With the help of artists and agencies like the Department of Tourism, the BTC is also producing a “24-minute documentary film on how the pandemic affected tourism in the region.”For the city’s artisan community, the BTC said it would build “a safe and convenient digital platform that would become the norm and standard in contactless, safe and convenient promotions and business transactions.”
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