In his bright yellow referee uniform, Martin Reis goes by 'Avery Goodcall' and hands out yellow and red cards to Toronto drivers blocking busy intersections, crosswalks and bike lanes.
Martin Reis, the 'Crosswalk Referee,' hands out a yellow card during rush hour in Toronto at Bathurst and Richmond streets on July 27, 2023
"As an artist I decided to come up with a way that is more positive, friendly, community based and keeps people safe," he told CTV News.With the help of some friends, Reis landed on the intersection of Richmond St. and Peter St. about five blocks north of the Rogers Centre. One-way streets, construction, bike lanes and pedestrians make it a congested intersection at rush hour.
When in his bright yellow referee uniform, Reis goes by his performer name"Avery Goodcall" – or A Very Good Call. He says he was inspired by other crosswalk performers around the world and with the Women's World Cup in full swing he felt a"crosswalk referee" was an appropriate choice.
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