Party is focusing on 80 seats it came closest to losing in last election and 20 seats it came closest to winning
The party’s campaigning appears not yet to have caught up with the reality of its position in the polls.The party’s campaigning appears not yet to have caught up with the reality of its position in the polls.
The strategy is known within the party as the “80/20” approach, in which it focuses all its spending on the 80 seats it came closest to losing in 2019 and the 20 seats it came closest to winning. The Guardian collected every advert run on Facebook or Instagram since the beginning of the year that mentions a Conservative prospective parliamentary candidate by name, and that was paid for by either the Conservative party or the Scottish Conservative and Unionist party. The social network does not report absolute spending, but gives an approximation, showing that at least £100,000 was spent on such adverts in the last five months.
The third largest recipient of funds from the central party was Chipping Barnet, where the former environment secretary Theresa Villiers won in 2019 with a majority of just 2.1%. Based on that year’s results, the seat is the 47th most marginal.spent 5% of the total national-level funding on a range of seats held by the SNP, including East Renfrewshire, where the SNP majority is 5,400, and Angus and Perthshire Glens, a new constituency formed from a cluster of five SNP-held seats.
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