Indonesia’s spending was US$51.9 billion, more than 12 times that of Singapore’s US$4 billion. Read more at straitstimes.com.
JAKARTA - Indonesia was the biggest online spender in South-east Asia in 2022, with a new study finding that the archipelago accounted for more than half of the purchases on digital platforms in the region.
The firm found that in Indonesia, the most commonly used platforms were e-commerce app Shopee and online marketplace Tokopedia, which accounted for 36 per cent and 35 per cent of the country’s GMV respectively. This means that the rise in online spending from 2021 to 2022 was less than that from 2020 to 2021, with the growth falling from 58.9 per cent to 14.2 per cent.
Still, e-commerce will continue to grow, added the report, citing how some firms in the industry like TikTok have been making gains in GMV growth, and how others like Lazada have sought to put their growth on the top of their agenda. This was followed by Lazada at US$20.1 billion, Tokopedia at US$18.4 billion and TikTok Shop at US$4.4 billion.
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