This was meant to be a critical year for Blade + Blue, a San Francisco menswear company that launched eight years ago in founder Peter Papas' basement.
But what was intended as a period of refocusing after a stretch of unbridled growth turned into a sharp pivot. The seller of classic"old school cool" men's clothing is now using plainweave cotton fabric to churn out more than 7,000 face masks every week.The dramatic shift in operations came after a drastic swing in its business.
As the Covid-19 pandemic and related stay-at-home orders grounded the Bay Area to a halt, Blade + Blue felt the impact immediately, as sales swung 60 percentage points downward."That just rattles your bones as a business owner," Papas said. Papas didn't know if his business would survive. In early April, he started to receive emails from customers asking if Blade + Blue made face masks.
"I needed to hear that my customers needed me to do something for them ... to save my business," he said. Daniel Vivacqua, who lives in Cleveland, purchased four masks after his husband saw an ad for them on Facebook.
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