You can now get a freebie after every seventh visit
Tim Hortons has launched a rewards program after a year of testing. Consumers who join the program can have a free coffee, tea or baked good after every seventh visit — in honour of founder and NHL icon Tim Horton's jersey number.
The coffee and tea rewards can be any size, and all baked goods except Timbits and bagels are included in the program. All visits where customers spend over 50 cents qualify for the program, but more than one visit can't be logged in the same half hour period.The company plans on expanding the products that can be redeemed through the Tims Rewards program going forward, according to Bloomberg.
"Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us to say thank you," Alex Macedo, the company's president,."We heard from our guests that a new rewards program had to be easy to use and redeem, that's why we offer both a reusable card and a digital friendly app." Customers who have accumulated awards can choose to use them later, and bank up to 5 at a time, with unused rewards expiring 120 days after being obtained,Customers can get a plastic rewards card at Tim Hortons locations, or use an app instead.
The company said it hoped to start a loyalty program last spring, following high-profile disputes with franchisees that"Ultimately why we launched this program was a reaction to the voice of our guests," Mike Hancock, the company's COO,Many of Tim Hortons' competitors have had loyalty programs for some time — McDonalds has paper cards that customers can add stickers to that give them a free drink after they've accumulated seven stickers and recently expanded their program...
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