TikToker Sabrina Ali caused a bit of a stir when she made a video arguing that people really should use makeup at certain events.
Cosmetics might be one of the most enduring elements of fashion, next to jewelry. While the clothes, shoes, and hats we wear differ from century to century and even decade to decade, gold accessories and some colored powder on the face remain ever popular. The first indications of widespread use of makeup, like so many things, came from ancient Egypt,. Men and women both would use eyeliner, blush, and perfume regularly and have even been depicted in sculptures and portraits with makeup on.
Various other cultures in the pre-modern world developed makeup and had their own standards, norms, and styles. But it wasn’t until the 19th century that it became an element of everyday style. The cause of this change didn’t have anything to do with makeup itself, rather, artificial lighting was becomingand for the first time, regular people could access reflective materials, like mirrors. Try applying some eyeliner in a dim room, using the back of a metal bowl.
However, this didn’t mean that the popularity of makeup spread evenly. In 1915, The Kansas legislature proposed a law that would basically make makeup for under-forty-five-year-olds illegal, as lawmakers“for the purpose of creating a false impression.” While this sentiment may have existed in other places, it was not enough to slow down the rising popularity of makeup.
Max Factor opened a makeup studio in 1909 to help movie stars prepare for roles. He found that regular women in an attempt to enhance their looks. As visual entertainment grew more popular, people and women in particular began to copy the styles seen on-screen.
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