A new report by Wall Street research firm Cowen & Co. finds TikTok’s most avid users frequent it far more than they do any other social media platform, but Microsoft’s “likely…
Microsoft Hopes To Clinch TikTok Acquisition By Mid-September With U.S. Government Approval
On the advertising front, TikTok is still a small player. Its parent, ByteDance, is privately held, meaning official numbers are scarce, but a recentreport pegged its ad revenue at $1 billion in 2020, surging to $6 billion next year.
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